Sales Management

Analysis: We study and analyze all business data provided by the management. Then set up a tailor-made strategy plan that makes sense. The targe is one and has been always the same. Exploit the streams that will maximize revenue.

Implementation: Structuring our full strategy that will broadcast all over the world and habitually when a new-born is delivered, we define it. Setting new room types, merging if required and name them in such a manner to capture the immediate attention of potential guests. Seasonality policies and rate plans are to follow.

As competition rises, we focus on introducing the appropriate images, the correct content at the right pricing, which will help us position the hotel ideally to come first in all agile search engines. Through this process, we cherry-pick the channels as well as the META searches that the property needs for sales adverting and branding. Guests have hundreds of choices and presentation is what drives business in a digital community.

Online Setup: Choosing the OTAs fitting the property’s profile. We set up the property in detail in each channel and expand the connectivity network to META-searches & B2B companies. A channel manager is integrated.

Offline Setup: Depending on the destination, offline sales are part of the strategy. We cooperate with the most known organizations and partners that specialize on niche markets. Rates and policies are developed accordingly which are required not just as a sales funnel but also for adverting and branding awareness.

Optimization: Our direction is always shifting to be in the market. Rates may change multiple times within the day if required, policies can be altered, even new room types can be created in the middle of the season that can boost our sales and profitability. A daily & weekly evaluation process is set for each property based on statistics that help us make the right decisions. All our efforts are channeled towards the booking engine, through which we aim to increase direct sales thus benefit from higher margins. Market Mixing is the ultimate goal to diversify the sources of bookings.